Tim Rookes Appointed CEO at Truly SMB

Announcement published on Nov 4 2025 by Paul Ferretti for CRN

Newly appointed CEO Tim Rookes spoke with Maddy Noakes about his plans for Truly SMB and what his arrival means for the business. The appointment of Tim Rookes CEO Truly SMB marks a major step as the company enters a new phase of growth and focuses on helping SMEs adopt technology more effectively.

Rookes brings strong experience from the managed services and SME support sectors, giving him the background needed to guide the company through rising demand. He discussed the need to simplify technology for small businesses and ensure tools remain practical and affordable.

Rookes will work closely with COO Eliza Critchley and Director of Business Development Liberty Alway to expand services and improve customer experience.

He also highlighted challenges facing SMEs, from cybersecurity to AI adoption, and sees an opportunity for Truly SMB to offer clearer guidance. The appointment signals a long‑term commitment to growth and strengthening support for the UK’s small business community.

Read the full article here: https://www.channelweb.co.uk/news/2025/tim-rookes-appointement-ceo-truly-smb